Our packages not only include an online shop, but also the knowledge you need for success.

Basics of e-commerce

  • Introduction, conceptual orientations, examples
  • Framework conditions, business models, business basics
  • Online sales channels
  • Law: Introduction, warnings

Online shop

  • Decision criteria
  • Shop systems, providers, functionalities, design
  • Seal of approval / certification
  • Payment systems
  • Collection and receivables management
  • Law: Imprint, range of goods and order process, right of withdrawal, terms and conditions, international B2C online trade

Online Marketing

  • Search engine marketing and optimization
  • Social Media Basics
  • Regional internet marketing
  • Rich media basics
  • Email marketing / newsletter
  • Multi-channel marketing
  • Affiliate Marketing
  • Law: Price search engines, data protection

Web controlling

  • Basics of web controlling
  • Campaign Management
  • Sales funnel analysis, targeting
  • Data analysis, interpretation, export
  • Qualitative procedures, testing procedures
  • Law: web tracking tools, personal reference of IP addresses

Logistics / Fulfillment

  • Communication
  • Package design
  • Follow-up support
  • CRM customer loyalty
  • Conflict management / complaint management
  • Merchandise management systems (WWS) / fulfillment software / interfaces
  • Logistics, returns management
  • Legal aspects of logistics / fulfillment